I must admit, some of the customers marketing people are getting more and more creative as the fiscal year nears it’s end…
VERTICALIZATION – what the heck is that? Is it the opposite of
HORIZONTALIZATION?
Maybe it’s because of the mass of snow we had during the last days… Go ahead, make my day!
If you invert the order it will make more sense, because HORIZONTALIZATION is a little bit polical incorrect. VERTICALIZATION will hide the incorrectness behind itself. 😉